IDENTIFICATION AND PRIORITIZATION OF ENVIRONMENTAL FACTORS AFFECTING THE IMPLEMENTATION OF ORGANIZATIONAL STRATEGIES IN THE INSURANCE INDUSTRY (A CASE STUDY OF ASIA INSURANCE)

A company or organization requires special unique strategies to achieve organizational goals which not only do bring about macro-and long-term goals, but also create competitive status for the organization. However, developing different strategies will not guarantee the organization’s success, but the implementation of strategy is the most important step in the entire life of strategic management of the organization. The main objective of this study is to provide a classification of environmental barriers in effective implementation of strategies in Asia insurance company. In this research, experts of insurance industry were considered as statistical society, in which the number of managers, senior professionals and experts with more than 3 years of experience in Asia Central Insurance and its branches across Tehran was about 340 which comprised the statistical society of this research. Morgan table was applied for sampling and a number of 181 people were selected as samples to distribute the questionnaires.   This study is descriptive-analytical and practical. Data from the questionnaire (the questionnaire study and design of a new questionnaire was prepared with the help of experts) and data analysis software for regression analysis was performed using SPSS 18; in which organization, competitive factors were identified as the most influential environmental factors in implementation of organizational strategies.